This is an initiative developed by Pig in the House wines and has been very successful. They have also develop it to Thank a Teacher and more recently Thank those in Hospitality. It has been getting some really positive comments back from their customers.
Pig in the House wines have launched a ‘Thank a Nurse’ initiative. The new program allows customers to purchase a single bottle of Pig in the House Rosé with the cost of home delivery covered by the winery. “We recently sent a Rosé to a couple of our Nurse friends to say thanks; they loved it!” said Pig in the House vigneron Jason O’Dea. “We then thought we could give all our friends the opportunity to send a Rosé to a Nurse as a Thank You.”
The initiative has been running for a couple of weeks and has been very successful. “We’re thrilled with the response and now looking at a similar initiative for teachers.”