Australian Wine Showcase Magazine tastings provide an independent review of wines currently available or ready to become available in the USA, UK/ Europe and Asian Markets.

Wine is very different from any run-of-the-mill consumer product.  There are not many consumer products that are rated and reviewed as extensively as wine.  The only three that come to mind that are similar to wine are  music, movies, and food.  All of these clearly fall into the 'subjective' category and their enjoyment is truly personal.

Wine critics will admit that wine is a subjective experience.  The 100 point system makes sense from a scoring point of view. Most consumers will not be able to pick the difference in 2 or 3 percentage points but will give the wine buyer an accurate bench mark to make selections from with other factors such as price point.

Several writers use stars or symbols, many score out of five. The Australian show circuit uses the 20 point system and award Gold, Silver or Bronze medals. There is no real right or wrong way to score. The true purpose of a score is for the reader to gauge a professional critic's overall qualitative placement of a wine.

We have chosen to use the 100 point system that the American critic Robert Parker has used for many years because our research has found that many overseas buyers prefer this point system and we prefer to give them the tools that they like to use.

It is also important to consider the description of the wine's style, personality, and potential. No scoring system is perfect, but a system that provides for flexibility in scores, if applied by the same taster without prejudice, can quantify different levels of wine quality and provide the wine buyer with a professional judgment.

The Judging and Scoring System

Our judging panels will sip, swirl, taste and spit under blind tasting conditions so there can be no biases. A blind tasting simply means that the judges don't know what wines they are tasting, the flight of glasses are placed on the individual judges tables and each of the glasses simply have a number on them and the bottles are out of sight.

We use three judges for each flight, plus a chairperson all with experience in wine and known for their good palates. The final rating is the average score of the three judges. We ensure the wines are tasted at the correct temperature and environment and clean glasses.

In terms of awarding points, the 100 point scoring system gives every wine a base of 50 points.

The wine's general colour and appearance merit up to 5 points. Since most wines today are well made, thanks to modern technology and the increased use of professional oenologists, they tend to receive at least 4, often 5 points.

The aroma and bouquet merit up to 15 points, depending on the intensity level and dimension of the aroma and bouquet as well as the cleanliness of the wine.

Download PDF of Tasting Information Fact Sheet


London International Wine Fair- Around 15,000 visitors from the UK and around the world use the Fair as a buying platform LIWF is free of charge, but strictly trade-only.

Wine & Spirit Education Trust - The WSET team works with an extensive network of in over 50 countries around the world & offers globally reconconised qualifications.

WINE ARK- Australia's largest & most recommended climate controlled wine storage provider.

National Wine Centre- Friday's uncorked, Taste fine wines from selected regions.

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